Whether you’re sharing the best pizza pie in town 🍕, hand-spun cat hair socks 🙀, revolutionary avocado peelers 🥑 or building your database in real estate 🏡, mastering the art of video marketing is essential in today’s digital jungle.
Use these tips to discover how dip your tootsies into video and turn your video messages and content from “meh” to “OMG, I need that avocado peeler in my life!”
Know Your Audience: Understand the preferences, interests, and pain points of your target audience. Tailor your video content to resonate with them on a personal level. Use language, humor, and examples that they can relate to.
Be Authentic: Authenticity is key to building trust and rapport with your audience. Be genuine and sincere in your delivery. Avoid sounding overly rehearsed or scripted. Share personal anecdotes or experiences that demonstrate your authenticity and humanize your brand.
Incorporate Humor: Injecting humor into your videos can help to capture attention and make your content more memorable. However, ensure that the humor is appropriate for your audience and aligns with your brand identity. Use lighthearted jokes, funny anecdotes, or playful visuals to add levity to your videos.
Focus on Relationship Building: Use your videos as an opportunity to connect with your audience on a deeper level and foster meaningful relationships. Show genuine interest in their needs and concerns. Ask questions, solicit feedback, and encourage dialogue to engage with your audience and build a sense of community.
Get Consistent on Social Media: Authentic videos of you help viewers connect themselves to YOU. Have you ever watched a show and felt connected to the characters? Have you watched the same newscaster/weather person for years and when they retire you miss them?
Video on social media will get you this same type of viewer attraction.
Start with posting at least 2 videos per month on social media.
Post videos of yourself, start a LIVE stream, or whatever else you can to boost facial- and brand-recognition among your sphere. Keeping everyone updated on what you’re doing will help them think of you for referrals.
It’s not scripted or edited. Here are some ideas:
- Local Hot Spots
- New Businesses
- Best Pizza Slice
- Best Salon
- Fun feature in a home at an open house. (Do not promote open house, just the feature!)
- Feature community leaders, fundraisers or even the best dressed dog in town.
Use tools that do all the heavy lifting for you. BombBomb is an amazing tool many of our KW Associates live by. They are offering a 14 Day trial right now!
One of our Market Center Team Leaders, Tim Shea, is the best at this. When I asked him to send me a fun example….here is where his creative brain went.
BONUS Content Alert! 🚨
Click here to request BombBomb’s case studies they shared with me and some best practices!