Imagine your database as a treasure trove of personal tidbits, a collection of stories waiting to unfold. In the realm of real estate, it’s not just about bricks and mortar; it’s about building connections.
Suddenly you get your agent license, and the word “building” becomes a noun instead of a verb. We get hyper fixated on the physical properties known as a building and often forget about the other building…the verb.
My favorite definition of the verb “building,” is this:
“To develop according to a systematic plan, by a definite process, or on a particular base.”
Sound Familiar? Hmmm…. Seems like a foundational piece of the Millionaire Real Estate Agent by Gary Keller.
Your real estate ventures are not just about properties, but about the people behind them!
Imagine your database as a treasure trove of personal tidbits, a collection of stories waiting to unfold. In the realm of real estate, it’s not just about bricks and mortar; it’s about building connections.
Sprinkle some magic into those digital fields, turning your database into a vibrant tapestry of FORD answers – because who knew that by simply being organized, you could stumble upon the perfect buyer or seller, just a conversation away! Let’s dive into the art of systematizing relationships and turn your real estate journey into a delightful adventure.
What’s FORD? Not my husband’s old, beat-up truck he adores. Nope. This is the systematic way of diving deeper into conversation and relationships. It stands for Family, Occupation, Recreation and Dreams.
FEED from FORD. Use these nuggets of info and feed them to your CRM.
Interested in learning more? I have two playbook tools I’d love to share with you. Click here to request them.
Want to know more? Check out the most recent Keller Ink Blog on how to use the FORD Framework to dig deeper. Not only in client relationship, but in personal ones too.
Stay Nerdy!
Brooke