Keller Williams New England - Brooke Silva

Text Gift Card Scam

MC Leadership Isn’t Contacting You About Gift Cards.
We promise 📱💬

boss scam

Your Market Center Leadership Isn’t Contacting You About Gift Cards.

Brooke Silva, the Regional Technology Trainer for KW New England, is a professional dedicated to empowering REALTORS® and small business owners with her expertise. With a focus on technology training, Brooke plays a pivotal role in facilitating growth opportunities for region, ensuring they stay at the forefront of industry advancements. Her commitment to fostering knowledge and innovation while wrapping it up in love and humor establishes her as a valuable resource.

Picture this, you are on your way home from the Market Center, your phone dings with an incoming text. You use CarPlay to listen to it and it says it’s your OP/TL or Broker of Record and they need a FAVOR!!

They need you to send gift cards to fund the next office shindig or for a gift for another member on the leadership team, but are stuck in a meeting.

Before you rush to open your wallet, consider this: is that really someone at your Market Center, or could it be a cunning scammer out to snatch your hard-earned cash?

This Scam has been around for ages, and it’s called “The Boss Scam.” It targets more than just the real estate world.

Here’s how the plot unfolds. The scammer slides into your texts posing as someone in your Market Center Leadership, either using a crafty fake email address, spoofing their name on a phone number or hacking into the real deal.

They spin a tale about needing your assistance — be it for an epic office surprise bash, a corporate extravaganza, or just a simple errand. Whatever the excuse, they’ll sweet-talk you into shelling out for gift cards, promising to reimburse you down the line. But once those precious gift card digits are in their hands, your money takes a swift exit. “Hey Brooke, can you do me a quick favor? I’m in a meeting.”

So, if you find an unexpected text from your leadership asking for this kind of favor:

  • Avoid the Gift Card Trap: Gift cards are for birthdays, not bills. If anyone nudges you to pay with a gift card, smell the scam a mile away. Your Market Center leadership does not need agents to make purchases for them.
  • Verify with Your Market Center: Ring up your Team Leader using a legit number, not one plucked they texted you from. Confirm the request before you even think about swiping that card.
  • Hit the Pause Button: Spill the beans to a trusted associate or buddy. Share the situation and get their take on it.

Did you or a friend fall victim to the scam? Discover the next steps. Act swiftly, and you might (emphasis on might) claw back your moolah. It’s a shot worth taking.

And if you’ve got the eagle eyes to spot this scam, be a hero — report it at ReportFraud.ftc.gov

Please share this on your Market Center internal social media pages so others can know about this scam!

Because in the battle against scammers, we’re all on the same team!

Stay Nerdy and Safe!
Brooke

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*Brooke Silva is the Regional Technology Trainer for Keller Williams New England. For more information about Brooke and how to contact her, please click here.

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